Part of a series onInternet marketingSearch engine optimizationLocal search engine optimisationSocial media marketingEmail marketingReferral marketingContent marketingNative advertisingSearch engine marketingPay-per-clickCost per impressionSearch analyticsWeb analytics Display advertisingAd blocking (history)Contextual advertisingBehavioral targetingAffiliate marketingCost per actionRevenue sharingMobile advertisingvte
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.